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Toys"R"Us's 2025 Comeback: 7 Exclusive Pokémon Toys And Events You Can't Miss

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As of December 2025, the partnership between the world's most iconic toy retailer, Toys"R"Us, and the global phenomenon, Pokémon, is stronger than ever, fueled by a massive retail comeback and a fresh wave of must-have collectibles. The excitement is palpable as Toys"R"Us rolls out new permanent flagship stores and seasonal pop-ups across the United States, making the hunt for the latest Pokémon Trading Card Game (TCG) sets, Jazwares action figures, and exclusive plush toys a major event for the holiday season.

The brand's strategic expansion, led by parent company WHP Global, means that collectors and parents can finally return to the nostalgic joy of a dedicated toy store experience to find the newest releases from the Pokémon universe, including hard-to-find items and special in-store promotions. From limited-edition Pikachu Squishmallows to international TCG exclusives, here is the definitive guide to everything Pokémon at Toys"R"Us in 2025 and beyond.

The Definitive History of Pokémon at Toys"R"Us and the Modern Partnership

The history of Toys"R"Us and Pokémon is intertwined with the franchise's success in the West. From the late 1990s, Toys"R"Us was a primary destination for the original Pokémon Red and Blue video games, the first wave of action figures, and, most critically, the launch of the Pokémon TCG. The retailer became a crucial partner, often hosting launch events and offering early access to new sets, solidifying its place in the hearts of original Trainers and collectors.

Today, the relationship has evolved to focus on the latest products and exclusive in-store experiences. The primary toy manufacturer is Jazwares, which holds the master toy license for the brand, producing everything from the popular Battle Figures and Clip 'n' Go sets to large-scale plush toys. Toys"R"Us serves as a key retail channel for these products, often securing unique bundle deals or early releases that are highly sought after by the Pokémon fan base.

The Geoffrey the Giraffe mascot has long been an unofficial friend to Pikachu and the other Pocket Monsters, creating a unique brand synergy. This historical connection is what makes the 2025 retail resurgence so exciting, as it promises a return to the golden age of toy shopping for a new generation of Pokémon enthusiasts.

5 Must-Have Pokémon Toys and Collectibles for the 2025 Holiday Season

With the 2025 holiday season in full swing, the shelves at Toys"R"Us are stocked with the newest and most desirable Pokémon merchandise. Collectors are advised to prioritize these items, which have been noted for their popularity and potential for future value.

1. The Pokémon Squishmallows Wave 8A (Pikachu & Friends)

The collaboration between Pokémon and Squishmallows continues to be one of the hottest items in the toy market. Toys"R"Us is a major retailer for these ultra-soft, collectible plush. The newest wave, including the 10-inch Pikachu Plush Toy, is a top seller. These plush are not just toys; they are highly sought-after collector's items, often selling out quickly due to their adorable designs and limited availability.

2. Jazwares Pokémon Battle Figure 24-Pack Holiday Calendar

For the figure collector, the Jazwares Pokémon Battle Figure 24-Pack Holiday Calendar is a seasonal centerpiece. This calendar offers a unique figure or accessory behind each door, providing a daily dose of Pokémon fun. These figures are dynamically posed and feature high-quality paint application, making them perfect for both play and display. Look for holiday-themed variants that may be unique to this set.

3. Exclusive Pokémon Trading Card Game (TCG) Promos

While specific restock schedules for the Pokémon TCG are often kept under wraps by retailers, Toys"R"Us locations are a prime spot for new releases and promotional cards. Historically, the brand has offered exclusive TCG promos, such as the iconic Charmander card. Keep an eye out for in-store events, especially those tied to new set launches, as international locations have recently offered exclusive promo cards, which often become valuable collector's items.

4. The Kanto Region First Partners Figure Set

A perfect entry point for new collectors, this Jazwares set features 2-inch figures of the original starter Pokémon: Bulbasaur, Squirtle, and Charmander. These figures are cross-compatible with the Clip 'n' Go Poké Balls, making them a foundational purchase for building a comprehensive Pokémon toy collection.

5. Free Pokémon Legends Stickers and Event Giveaways

The in-store experience at Toys"R"Us is enhanced by special promotions. For example, as recently as December 2025, the retailer offered free Pokémon Legends Stickers with a Holiday Wish Postcard promotion. Furthermore, Toys"R"Us Canada was a key partner in a global Pokémon GO and Eevee Celebration promotion, demonstrating the brand's role in major, cross-platform Pokémon events. Always check the local store's event schedule for rare giveaways.

The Toys"R"Us Comeback: Where to Find Pokémon Toys in 2025 and Beyond

The biggest news for Pokémon collectors is the significant retail expansion of Toys"R"Us in 2025. This means more dedicated shelf space, better stock levels, and a higher chance of finding those elusive limited-edition items.

The US Flagship Store and Pop-Up Strategy

In the United States, the brand is executing a two-pronged strategy. First, the partnership with Macy's continues, with hundreds of "store-within-a-store" locations offering a wide range of toys, including a dedicated Pokémon section.

Second, and more importantly for the traditional shopping experience, Toys"R"Us is opening 10 new permanent flagship stores across the US by the end of 2025. These large-format stores, along with 20 seasonal holiday pop-ups, mark a major return to the standalone retail model. These locations are expected to be the prime destinations for the most exclusive and complete selection of Pokémon merchandise, from Mega Construx to the latest TCG expansion sets.

Global Expansion: New Markets and Exclusive Events

Toys"R"Us remains a dominant force internationally, and its global expansion directly impacts the availability of unique Pokémon products. The brand is actively expanding into new markets, including Chile, Peru, Ecuador, Venezuela, Morocco, and Lebanon. This signals increased global buying power, which can lead to more international exclusives.

In Asia, the brand is particularly strong. Toys"R"Us Singapore, for instance, recently hosted an Exclusive Pop-Up Store Opening and a special Pokémon Trading Card Launch Promotion in November 2025. These regional events are crucial for collectors, as they often feature region-specific promotional items that become highly valuable to the worldwide collecting community.

Whether you are hunting for the latest Pokémon Scarlet and Violet TCG releases, the newest Squishmallows, or the most detailed Jazwares figures, the revitalized Toys"R"Us brand is positioning itself once again as the ultimate destination for everything Pokémon. The 2025 expansion guarantees that the classic phrase, "I don't wanna grow up, I'm a Toys"R"Us kid," will ring true for a new generation of Pokémon Trainers.

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