Aurora Cineplex Roswell GA: Unlocking The $5.50 Secret And The Full Area 51 Experience
For decades, Aurora Cineplex has stood as a cornerstone of affordable, family-friendly entertainment in North Georgia, and the latest updates confirm it’s only getting better. In a refreshing move against rising costs, the theater has recently implemented a "New Retro Pricing" structure, making it one of the most budget-conscious ways to catch the latest Hollywood blockbusters and classic family films in the Atlanta metro area. This article dives deep into the current status of the 10-screen venue, revealing the secret to securing the best deals, including the highly sought-after $5.50 ticket, and exploring the full Area 51 complex that keeps families coming back.
The cinema, located in the expansive Area 51 entertainment complex, is more than just a place to watch a movie; it’s a complete destination that pairs first-run films with a popular outdoor activity. As of December 22, 2025, the Aurora Cineplex and its accompanying miniature golf course, The Fringe, are fully operational, consistently offering new promotions and special events that cater to every season, ensuring the experience remains fresh and engaging for the Roswell and Alpharetta communities.
Profile of Aurora Cineplex & The Area 51 Entertainment Complex
The Aurora Cineplex is a locally-owned, independent movie theater that anchors the "Area 51" entertainment complex in Roswell, Georgia. Its history dates back to the late 1970s, making it a long-standing fixture in the community, evolving significantly over the years to become the 10-screen venue it is today. The complex is designed to offer a dual-entertainment experience, combining the latest cinematic releases with outdoor recreation.
Key Features and Historical Milestones
- Official Name: Aurora Cineplex and The Fringe Miniature Golf
- Location: Area 51, 5100 Commerce Parkway, Roswell, GA 30076
- Theater Size: 10 Screens (Expanded to this size in 1986)
- Original Identity: Opened as the "Roswell Mall Cinema" on December 21, 1979.
- The Fringe: Features two separate 18-hole outdoor miniature golf courses, offering 36 holes of play.
- Ticketing: Online tickets are available through Fandango, though some special event tickets must be purchased in person.
Key Figures and Ownership
The operation of the Aurora Cineplex is a local endeavor, often associated with a group of key executives and development firms dedicated to maintaining its community focus. These figures are instrumental in shaping its family-friendly and value-driven model.
- Lonnie Mimms: Executive with Mimms Enterprises, Inc., a Roswell, GA-based real estate development firm.
- Micheal Pardue: Also an executive with Mimms Enterprises, Inc.
- Wendy Floyd: Associated with the Malon D. Mimms Company.
- Management Philosophy: The team is committed to providing affordable, fun-for-all-ages entertainment, which is evident in the new pricing structure and frequent family promotions.
The Retro Pricing Revolution: How to Get the Best Deals
In a move that caught the attention of budget-conscious moviegoers across North Atlanta, Aurora Cineplex announced a "New RETRO PRICING" model, effective as of March 1st, 2025. This structure positions the theater as a highly competitive option, offering significantly lower prices than many large national chains. Understanding the daily structure is the key to maximizing your savings.
The $5.50 Tuesday Movie Secret
The single best day for value at Aurora Cineplex is undoubtedly Tuesday. On this day, the cinema offers $5.50 Movies Tuesdays for all shows, all day long. This is an incredible deal that allows families and individuals to enjoy the latest releases for less than the cost of a concession item at many other theaters. This promotion is a major draw for the Roswell and Alpharetta communities.
The Standard Ticket Price Breakdown (Most Days)
While Tuesday is the best deal, the standard pricing on other days remains highly affordable, generally ranging from $6.50 to $10.00 per ticket.
- Early Show (9 a.m. to Noon): $6.50 per ticket.
- Matinee (Noon to 5:59 p.m.): $8.00 per ticket.
- Adults/Evening (6 p.m. to 8:59 a.m.): $10.00 per ticket.
It is important to note that special events and holiday screenings may have different pricing, so always check the official website or Fandango for the specific showtime you plan to attend.
Seasonal Events and The Fringe Miniature Golf Experience
The Aurora Cineplex is renowned for its commitment to year-round family programming, utilizing both its 10 movie screens and the two 18-hole courses at The Fringe Miniature Golf. These special events and the mini-golf course significantly boost the complex's topical authority as a true family entertainment center, not just a movie theater.
The Fringe Miniature Golf: A 36-Hole Challenge
The Fringe Miniature Golf offers a unique, dual-course experience, making it a popular destination for parties, dates, and casual family fun. The courses are open seven days a week, often mirroring the movie theater's operating hours. The venue frequently runs combination deals, such as movie and mini-golf packages, sometimes including popcorn and drinks, which offer great value for a full day of entertainment at Area 51.
A notable seasonal promotion is the Free Mini Golf for Dads event, typically held over Father's Day weekend in June, allowing fathers to play for free with a paid child's admission.
Highly Anticipated Family Flicks Promotions
The cinema consistently runs deep-discount movie series during school breaks, a major draw for local families:
- $3.00 Summer Family Flicks: Running from late May through July, this promotion offers family-friendly movies at an incredibly low price of $3.00 per ticket.
- $3.00 Winter Family Flicks: During the December holiday season, the cinema features classic holiday movies like *The Polar Express* and *Happy Feet* at a discounted rate, often playing on weekdays at 10 a.m. and 2 p.m.
These seasonal deals not only provide affordable entertainment but also establish Aurora Cineplex as a community hub for holiday traditions and summer fun. The low price point is a deliberate strategy to make cinema accessible to all families in the Roswell and Alpharetta area.
Planning Your Visit to Area 51
Visitors consistently praise Aurora Cineplex for its dedication to value, cleanliness, and the unique combination of movies and mini-golf. The venue’s focus on Retro Pricing and specific seasonal promotions ensures that a day out at the cinema doesn't break the bank, solidifying its status as a premier, locally-owned family destination in North Georgia.
To ensure the best experience, especially when planning a visit around a major holiday or a highly-anticipated new release, it is always recommended to check the official website or Fandango for the most current showtimes and to confirm any special pricing details. The commitment of the Mimms Enterprises team to providing a high-quality, low-cost experience means that Aurora Cineplex remains a vibrant and essential part of the Roswell community's entertainment landscape.
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