7 Shocking Secrets Behind Mercedes-Benz Of Union's 2025 Success: The Ray Catena Legacy
Mercedes-Benz of Union has cemented its reputation as a premier luxury automotive destination in New Jersey, particularly for those seeking the latest 2025 models and an unparalleled buying experience. Located strategically on Route 22 West in Union, NJ, this dealership, a proud member of the renowned Ray Catena Auto Group, is not just a place to purchase a vehicle; it’s a hub of world-class service, cutting-edge facilities, and a dedicated team that prides itself on a customer-first philosophy. As of December 22, 2025, the dealership continues to receive stellar reviews for its commitment to excellence in both sales and after-sales support, making it a benchmark for luxury dealerships across the region.
The dealership's success is rooted in a unique blend of family-driven values and a relentless pursuit of customer satisfaction, a philosophy championed by the Ray Catena Auto Group. From offering climate-controlled indoor parking to an exclusive VIP service experience, Mercedes-Benz of Union goes above and beyond the standard dealership model. This deep dive will uncover the key personnel, the exclusive amenities, the latest 2025 vehicle offerings, and the operational secrets that keep this Union, NJ, location at the very top of the luxury automotive industry, attracting customers from Westfield, Maplewood, and beyond.
The Leadership and Key Personnel Driving Mercedes-Benz of Union's Excellence
The foundation of any successful dealership is its team. Mercedes-Benz of Union operates under the guidance of the Ray Catena Auto Group, with a strong, customer-focused management team that ensures the dealership’s core philosophy—"You take care of your life, and we’ll take care of your car"—is upheld in every transaction. The leadership structure provides a blend of strategic oversight and hands-on sales management, guaranteeing a smooth and personalized experience for every client.
- Ray Catena (President): The visionary leader and namesake of the Ray Catena Auto Group. His philosophy of exceptional service and treating customers like family is the driving force behind the entire organization, including the Union location.
- Dan Liguori (General Manager): Oversees the day-to-day operations, ensuring all departments—from sales to service—adhere to the high standards set by the Catena family. Liguori is instrumental in maintaining the dealership's positive atmosphere and high customer review scores.
- Victor Kaczynski (Sales Manager): A key figure in the sales department, Kaczynski manages the sales team and inventory, focusing on matching clients with their ideal new or pre-owned Mercedes-Benz.
- Nicholas Bradfield (Sales Manager) & Christopher Bradfield: Known affectionately as the "Mercedes-Benz Brothers," Nicholas and Christopher are prominent figures in the sales process. They embody the trusted, family-owned approach, offering personalized guidance to buyers.
- Steve Santos (Pre-Owned Manager): Responsible for curating the inventory of Certified Pre-Owned (CPO) Mercedes-Benz vehicles, ensuring every used car meets stringent quality and performance standards before it reaches the showroom floor.
Secret #1: The 2025 Model Lineup and Customization Advantage
One of the primary drivers of the dealership's current success is its focus on the latest Mercedes-Benz offerings and the ability to facilitate custom orders. By prioritizing the newest and most sought-after vehicles, Mercedes-Benz of Union ensures its inventory is fresh and relevant to the discerning luxury buyer.
The 2025 Flagship Vehicles in Union, NJ
The dealership is currently highlighting key models that define the brand's future, focusing heavily on both performance and electric luxury:
- The 2025 Mercedes-Benz GLC 300: This SUV remains a top seller, praised for its blend of compact luxury, advanced technology, and a competitive price point, with new models starting around $53,165. It perfectly balances daily practicality with Mercedes-Benz elegance.
- The 2025 Mercedes-Benz Sedan Lineup: The E-Class and S-Class models continue to epitomize luxury, offering the ultimate on-road experience with cutting-edge infotainment systems, advanced driver assistance features, and opulent interiors.
- The EQ Lineup: The dealership is heavily invested in the brand’s electric future, including the fully electric EQE and EQS models, which are attracting a new segment of environmentally conscious luxury buyers.
Beyond the showroom floor, the ability to Custom Order Your New Mercedes-Benz is a significant draw. This service allows clients to select specific colors, trims, and feature packages directly from the factory, ensuring they receive a vehicle perfectly tailored to their specifications, a crucial offering for the high-end market.
Secret #2: Unmatched VIP Service and Exclusive Amenities
The true difference-maker at Mercedes-Benz of Union is the comprehensive, luxury-focused experience that extends far beyond the moment of purchase. The dealership has invested heavily in amenities designed to make every visit, whether for sales or service, a pleasant and productive one.
The "VIP Service" is a core component of the Ray Catena philosophy, turning a standard car dealership into a luxury lounge.
The Union Dealership's Exclusive Offerings:
- Climate-Controlled Indoor Parking: A practical luxury, especially during harsh New Jersey winters or hot summers, ensuring vehicles are protected and clients have a comfortable arrival and departure.
- WiFi Lounge with Gaming Area: Designed for clients waiting for service, this modern lounge offers high-speed internet and entertainment options, transforming wait time into relaxation time.
- On-Site Cafe: Providing complimentary refreshments and snacks, the cafe ensures clients feel welcomed and comfortable throughout their visit.
- Complimentary Car Wash: Customers who purchase a vehicle from the dealership receive a complimentary car wash weekly, a small but highly valued perk that keeps their luxury vehicle looking pristine.
- Dedicated Auto Service and Repairs: The service department is staffed by factory-trained technicians using genuine Mercedes-Benz parts, ensuring the longevity and performance of every vehicle. The convenience of scheduling auto service and repairs nearby is a major benefit for local owners.
- Streamlined Auto Financing: The finance team offers competitive and flexible auto financing and lease options, making the acquisition process as seamless as possible.
Secret #3: The Ray Catena "Holidays with Love" and Community Commitment
Mercedes-Benz of Union is not only focused on luxury sales but also on its role within the Union County community. As part of the Ray Catena Auto Group, the dealership participates in significant community outreach, which builds trust and a positive brand image.
A notable example is the annual "Holidays with Love" campaign, which often includes events like the "Holiday Love Celebration Event." In 2025, the broader Mercedes-Benz USA initiative, which the dealership supports, included the donation of eSprinter vans to various organizations, demonstrating a commitment to giving back and supporting community needs. This focus on community involvement, including events like the "Summer Event" that often features exclusive leasing and financing offers, reinforces the dealership's local presence and long-term customer relationships.
Secret #4: Leveraging Digital Tools for a Modern Experience
In the 2025 automotive landscape, digital integration is paramount. Mercedes-Benz of Union excels by providing a seamless online-to-in-person experience. Their website offers extensive 2025 Model Research pages, allowing customers to explore features, specifications, and pricing before stepping into the showroom. Furthermore, the dealership promotes the use of The Mercedes-Benz App, which gives owners remote access to vehicle functions, service scheduling, and important information, solidifying their commitment to modern convenience.
Secret #5: The Power of Positive Customer Feedback
The dealership maintains its stellar reputation by actively soliciting and responding to customer feedback, particularly through platforms like Dealer Rater. The consistently high ratings and positive reviews, such as the 5-star rating received in early December 2025, highlight the staff's professionalism, the quality of the new 2025 Mercedes-Benz GLC 300, and the overall smooth transaction process. This dedication to transparency and service quality is a secret weapon, turning satisfied customers into powerful brand advocates.
Secret #6: Strategic Location and Accessibility
The dealership's physical location at 2585 US-22 in Union, New Jersey, is a strategic asset. It is easily accessible from major surrounding areas, including Westfield and Maplewood, making it a convenient destination for a wide swath of affluent New Jersey residents. This prime spot on Route 22 West ensures high visibility and easy access for both sales and service customers.
Secret #7: The Enduring Ray Catena Guarantee
Ultimately, the success of Mercedes-Benz of Union is inseparable from the Ray Catena Auto Group legacy. The group's philosophy of treating customers like family and prioritizing exceptional service over high-pressure sales tactics creates an environment of trust. This guarantee of integrity and quality is the final, most important secret that ensures customers return year after year, whether they are looking for a new Mercedes-Benz lease, a Certified Pre-Owned vehicle, or expert auto service.
Detail Author:
- Name : Candace VonRueden
- Username : sylvan.swift
- Email : lowe.vincent@hotmail.com
- Birthdate : 1979-10-14
- Address : 39711 Toy Plains Apt. 488 Gustchester, NJ 38501-6245
- Phone : (804) 472-7083
- Company : Will-Hauck
- Job : Irradiated-Fuel Handler
- Bio : Asperiores vel est alias laboriosam tempore corporis sequi. Voluptatem et eveniet autem officiis hic est quidem eos. Quia officiis reprehenderit porro.
Socials
instagram:
- url : https://instagram.com/alec_official
- username : alec_official
- bio : Vel dolore dolorem dicta sunt reiciendis ad. Repudiandae consequatur autem laborum at.
- followers : 3803
- following : 1605
linkedin:
- url : https://linkedin.com/in/alec_official
- username : alec_official
- bio : Sed placeat quo et vitae.
- followers : 1800
- following : 2774
tiktok:
- url : https://tiktok.com/@alec.sauer
- username : alec.sauer
- bio : Recusandae et quisquam hic.
- followers : 1757
- following : 736
facebook:
- url : https://facebook.com/alecsauer
- username : alecsauer
- bio : Non sit earum voluptatum consequatur et omnis.
- followers : 6125
- following : 1364
twitter:
- url : https://twitter.com/alecsauer
- username : alecsauer
- bio : Qui asperiores fuga omnis ad placeat omnis veniam. Dolores totam quis ex provident alias debitis est. Tenetur ut incidunt reiciendis.
- followers : 2669
- following : 2428
