The Halal Deli Revolution: 5 Reasons Why Moe's Pastrami & Burger Is Brooklyn's New Must-Try
Forget everything you thought you knew about the classic New York deli sandwich. As of late 2025, the culinary landscape of Brooklyn has been irrevocably changed by a small, powerhouse eatery that is successfully bridging two distinct culinary worlds: the classic Jewish-style delicatessen and Zabihah Halal preparation. This fusion is the secret sauce behind the immense, and very recent, popularity of Moe's Pastrami & Burger, a spot that has quickly become a new neighborhood favorite in Prospect-Lefferts Gardens.
The restaurant is not just serving up sandwiches; it’s serving a story of modern New York fusion, where tender, house-cooked pastrami and fresh, seasoned burgers coexist on the same menu. With a history tied to some of the city's most respected deli names, Moe's has carved out a unique, essential niche, proving that the best food is often born from the most unexpected cultural mashups.
The Man and The Meat: A Profile of Founder Fuad "Moe" Hassan
Moe's Pastrami & Burger is more than just a name—it’s the nickname of its founder, Fuad Hassan. His journey from an immigrant to a celebrated Brooklyn restaurateur is the driving force behind the establishment’s unique identity and its commitment to quality. The first two decades of the 21st century saw Hassan quietly building a reputation for mastering the quintessential New York deli meats, culminating in the creation of Moe's.
- Full Name: Fuad Hassan
- Nickname: Moe
- Origin: Emigrated from Yemen, arriving in Brooklyn, NY at the age of 10.
- Current Establishment: Moe's Pastrami & Burger (Opened 2023)
- Location: 569 Flatbush Ave, Prospect-Lefferts Gardens, Brooklyn, NY 11225.
- Culinary Lineage: Hassan is a partner of the team behind the legendary David's Brisket House.
- Previous Venture: Partnered to open Pastrami Masters in East Williamsburg in late 2019, which received a favorable New York Times review shortly after.
- USP: Serving authentic New York Jewish-style deli sandwiches (Pastrami, Corned Beef, Reuben) using 100% Zabihah Halal beef.
The Impossible Fusion: Halal Meets Jewish Deli Tradition
The key to Moe's success and its overwhelming topical authority in the Brooklyn food scene is its bold, yet seamless, blending of two seemingly disparate traditions: the classic New York Jewish deli and the strict standards of Halal cuisine. This is the core entity that sets Moe's apart from every other pastrami shop in the city.
The Halal Pastrami Mastery
True New York-style pastrami is traditionally made from beef navel, a cut that is cured, smoked, and steamed to achieve its signature tender, juicy texture. Moe's follows this meticulous, time-honored process but with one crucial difference: they use only Zabihah Halal beef. This commitment means the meat is prepared according to Islamic dietary law, which is a massive draw for the diverse communities of Brooklyn and beyond.
The resulting pastrami is described by reviewers as having a "juicy tenderness" that rivals the non-Halal giants of the deli world, like the famous Katz's Delicatessen. By cooking the pastrami and corned beef in house daily, Moe's ensures maximum freshness and flavor, a hallmark of a truly great deli.
Entity Deep Dive: The Signature Sandwiches
The menu at Moe's is a masterclass in deli classics, all prepared with their signature Halal meats. These core offerings are the reason for the restaurant's rapid rise to prominence:
- The Pastrami Sandwich: The star of the show, piled high with house-cooked, tender Halal pastrami on toasted rye bread. Customers often praise the generous portions and perfect seasoning.
- The Reuben: A top seller featuring corned beef or pastrami, layered with Russian dressing, sauerkraut, and Swiss cheese on toasted rye. This sandwich perfectly showcases the Halal meat's ability to stand up to the complex, tangy flavors of a traditional Reuben.
- The Corned Beef: A less spicy, but equally tender, alternative to the pastrami, also cooked in-house daily.
- Beef Brisket: Another slow-cooked, tender deli staple available for sandwiches and as a topping.
More Than Meat: The Burger That Became a Top Seller
While the pastrami draws the purists, the "Burger" part of the name is equally important, catering to a broader, modern palate. Moe's has developed a line of unique, Halal burgers that have become top sellers, solidifying the restaurant's dual identity.
The Halal Pastrami Burger
The most famous item outside of the classic sandwiches is the Halal Pastrami Burger. This fusion creation is a testament to Moe's innovative spirit. It features fresh Halal ground beef topped with a generous portion of their tender, sliced pastrami.
The burger is typically served on a soft potato bun and dressed with lettuce, tomato, pickles, and a proprietary Moe's Special Sauce. This combination of high-quality, fresh ingredients and the savory pastrami topping delivers a punch of flavor that is both familiar and completely new. Its popularity has made it a genuine rival to the classic pastrami sandwich.
Other Burger and Breakfast Entities
Moe's commitment to the Halal standard extends across the entire menu, making it a reliable and delicious option for the Muslim community and anyone seeking high-quality, ethically sourced meat. Other popular menu entities include:
- Texas Burger: A hearty, seasoned burger option.
- Bacon Cheese Burger: Using Halal beef bacon, this item offers a classic flavor profile while adhering to Halal standards.
- Breakfast Sandwiches: Early birds can enjoy options like the Pastrami and Egg Cheese or Brisket Egg and Cheese, combining their signature meats with breakfast staples.
In late 2025, Moe's Pastrami & Burger stands as a brilliant example of culinary innovation in New York City. By taking the revered, authentic Jewish-style deli recipes and applying the stringent, high-quality standards of Zabihah Halal preparation, Fuad "Moe" Hassan has created a unique, essential destination. It is a place where tradition meets modernity, and where every bite of the juicy, house-cooked pastrami or the top-selling Pastrami Burger tells a powerful story of cultural fusion and entrepreneurial success in Brooklyn.
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