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7 Shocking Secrets Of Piers Morgan's Vicious Win On The Celebrity Apprentice (And The 2025 Revival Rumour)

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Piers Morgan's tenure on *The Apprentice* remains one of the most explosive and controversial reality TV performances of all time, culminating in a vicious, yet triumphant, win on the US version. As of today, December 21, 2025, the conversation around his time on the show is being reignited by fresh rumours of a major UK revival, with Morgan himself being linked to a potential host role—or even a chance to turn the tables on his long-time nemesis, Lord Alan Sugar.

Far from being a simple celebrity appearance, Morgan's run in 2008 was a masterclass in aggressive business tactics and media manipulation, solidifying his reputation as a ruthless competitor and paving the way for his massive career in US and UK broadcasting. This deep dive explores his biography, the epic boardroom battles, and the current, fresh speculation surrounding the 20th-anniversary comeback of the show.

Piers Morgan: A Full Biography and Media Career Profile

Piers Stefan Pughe-Morgan (né O'Meara) is a highly polarising and influential English broadcaster, journalist, and writer. His career trajectory has been marked by high-profile editorial positions and controversial television appearances, all underpinned by an assertive and often combative style.

  • Born: 30 March 1965, in Surrey, England.
  • Education: Studied Journalism at Harlow College.
  • Early Career: After a brief stint at Lloyds of London, he joined the Surrey and South London Newspaper Group in 1985.
  • Youngest National Newspaper Editor: At just 29, he was appointed editor of the *News of the World*, becoming the youngest editor of a national newspaper in over half a century. He later edited the *Daily Mirror* from 1995 to 2004.
  • Reality TV Triumph: Won the US version of *The Celebrity Apprentice* in 2008, under Donald Trump.
  • US Broadcasting Rise: Hosted *Piers Morgan Live* on CNN from 2011 to 2014, succeeding Larry King.
  • UK Morning TV Stardom: Co-hosted *Good Morning Britain* on ITV from 2014 to 2021, becoming one of the most talked-about figures in UK breakfast television.
  • Current Role: He is a presenter for TalkTV (now known as Talk), hosting his own show, *Piers Morgan Uncensored*.

The 2008 Celebrity Apprentice Triumph: Ruthless Tactics and Boardroom Battles

Morgan’s appearance on the second season of the US show, *The Celebrity Apprentice*, in 2008, was a defining moment in his career, catapulting him into the American spotlight. The series, presided over by future US President Donald Trump, featured 14 celebrities competing for a charity prize. Morgan was playing for the British Forces Foundation, supporting UK and US servicemen and women.

From the outset, Morgan adopted a "vicious" and uncompromising strategy, quickly establishing himself as the primary antagonist. His ruthless efficiency in tasks, combined with his journalistic ability to dissect and expose the weaknesses of his rivals, made him a formidable opponent.

The Epic Feud with Omarosa Manigault Newman

The most memorable and explosive dynamic of the season was the ongoing, bitter feud between Piers Morgan and Omarosa Manigault Newman. Their clashes defined the season's drama, with the two engaging in relentless verbal sparring both in and out of the boardroom.

Omarosa, a veteran of the original *Apprentice*, was Morgan's primary target and, arguably, his greatest rival. Their arguments were often personal and highly charged, providing constant fodder for the show. In one infamous boardroom moment, following Omarosa calling Morgan a "closet homosexual," Trump invited Morgan back in to defend himself, which culminated in a shocking moment where Morgan kissed fellow contestant Trace Adkins on the cheek to prove a point about the absurdity of the accusation.

Morgan ultimately defeated country music star Trace Adkins in the final boardroom, securing the title of *The Celebrity Apprentice* and raising a substantial amount of money for his chosen charity. His victory was a testament to his strategic prowess and his willingness to embrace the role of the villain, a persona that has followed him ever since.

The Long-Running Feud with Lord Alan Sugar: UK vs. US Apprentice

While Piers Morgan never appeared as a candidate on the UK version of *The Apprentice*, his connection to the show's host, Lord Alan Sugar, is a major entity in the show's history. The two have maintained a highly publicised, long-running "love/hate relationship" and feud that has played out constantly across social media and television for over a decade.

Their rivalry is a continuous source of entertainment, with the two trading insults, jibes, and even placing public bets against each other. Sugar has famously branded Morgan an "obnoxious tosser," while Morgan has labelled his former friend a "disgrace," often using their respective *Apprentice* connections as ammunition.

This ongoing spat is crucial context for understanding the latest news surrounding the show's potential return.

Fresh Rumours: Piers Morgan and The Celebrity Apprentice 2025 Revival

The most compelling and current development regarding Piers Morgan and *The Apprentice* revolves around the BBC's plans for a *Celebrity Apprentice* revival in the UK, potentially to mark the show's 20th anniversary in 2025. This news has placed Morgan at the centre of speculation once again.

Reports suggest that Morgan is being actively lined up for the celebrity spin-off, either as a contestant or, more interestingly, as a potential host. Morgan himself has publicly expressed his keen interest in taking on the hosting role for the *Celebrity Apprentice* and, in a typical Morgan fashion, suggested a spectacular twist: making his arch-rival, Lord Alan Sugar, one of the candidates in the boardroom.

This move would not only be a massive ratings draw but would also be the ultimate culmination of their decade-long feud, allowing Morgan to utter the iconic phrase, "You're fired," to Lord Sugar—a moment of television history that fans on both sides of the Atlantic would tune in to see.

The possibility of Morgan returning to the *Apprentice* universe, whether as a ruthless candidate or a commanding host, ensures that his legacy on the show—defined by his boardroom battles, his ruthlessness, and his ultimate triumph under Donald Trump—will continue to be discussed for years to come. The 2025 revival rumours are a clear sign that the 'Piers Morgan' brand of aggressive, opinionated reality television remains highly valuable and in demand.

piers morgan on the apprentice
piers morgan on the apprentice

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