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5 Critical Steps To The NEW Cox Automotive Xtime Login (Bridge ID Update 2025)

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The Cox Automotive Xtime login process has undergone a significant transformation, moving toward a unified sign-in experience known as the Bridge ID. This change is crucial for dealership staff who rely on Xtime’s Fixed Operations (Fixed Ops) solutions for service scheduling, inspections, and customer communication.

As of December 22, 2025, the new Cox Common Sign-In is being rolled out to streamline access across all Cox Automotive products, including Xtime, eliminating the need for multiple usernames and passwords. This article provides the definitive, up-to-date guide on navigating the new login, troubleshooting common issues, and leveraging the powerful 2025 platform enhancements.

The Essential Xtime Dealer Profile and Bridge ID Transition

Xtime is the industry-leading service platform for dealerships, serving as a core component of the Cox Automotive Retail360 ecosystem.

For dealership personnel, the Xtime platform is the gateway to managing the entire customer service journey, from the initial appointment to final payment.

The biggest change to the login experience is the implementation of the Bridge ID.

This initiative aims to create a single, secure login that works across all connected Cox Automotive solutions, providing a seamless experience for users.

Key Benefits of the New Bridge ID Login

  • Single Sign-On (SSO): One Bridge ID works for all linked Cox Automotive solutions, simplifying access and reducing password fatigue.
  • Centralized Administration: Dealer Bridge Admins can perform account-level user maintenance, including username and password updates, from one central location.
  • Enhanced Security: The common sign-in process standardizes security protocols across the entire ecosystem.
  • Efficiency: Users can log out of all linked Cox Automotive solutions simultaneously.

Step-by-Step: The Updated Xtime Bridge ID Login Process

Accessing the Xtime Dealer Portal now requires navigating the Cox Common Sign-In gateway.

Here is the critical, up-to-date process for a successful login:

  1. Navigate to the Common Sign-In Portal: Direct your browser to the designated Cox Automotive Bridge login page (typically https://signin.coxautoinc.com) or the main Xtime dealer portal.
  2. Enter Your Bridge User ID: Your Bridge User ID is the single username associated with all your Cox Automotive products.
  3. Enter Your Password: Use the password you set up for your Bridge ID. If you are a new user, you will likely have received a temporary password via email.
  4. Complete Multi-Factor Authentication (MFA): Depending on your dealership's security settings, you may be prompted to complete a second verification step, such as entering a code from an authenticator app or an SMS text.
  5. Access Xtime: After successful authentication, you will be directed to your Xtime Dealer Portal dashboard, granting you access to modules like Schedule, Inspect, and Engage.

Troubleshooting Common Xtime Login and Bridge ID Issues

While the Bridge ID streamlines access, users may occasionally encounter issues. Knowing the correct troubleshooting steps and support channels is essential for maintaining Fixed Ops efficiency.

Password Reset Procedure

If you have forgotten your Bridge ID password, the process is straightforward:

  1. Go to the Cox Automotive Bridge login page.
  2. Select the "Forgot password?" link, usually located beneath the login fields.
  3. Enter your specific Bridge User ID and click the "Next" button to receive a password reset link or code.

Dealing with User ID Issues

If you are unable to recall your Bridge User ID, or if you need to change your username, you will need to contact your dealership's internal Dealer Bridge Administrator.

The Dealer Admin is responsible for managing user membership, including creating new Bridge IDs and updating existing usernames.

Direct Xtime Support Contacts

For issues specifically related to the Xtime platform itself, such as module functionality or integration problems, you should contact the dedicated Xtime support team.

  • Xtime Customer Support Phone: 866-984-6355 or 1-855-COX-AUTO.
  • Xtime Sales/Reservations: 866.752.8990.
  • Email Support: You can submit a case through the Xtime Help Center or email support@xtime.com.

The Xtime Service Platform: 2025 Features and Fixed Ops Solutions

Xtime is more than just a login portal; it is a comprehensive suite of Fixed Ops solutions designed to modernize the customer service experience and drive service revenue.

Recent announcements from Cox Automotive highlight a focus on new capabilities for 2025, ensuring the platform remains industry-leading.

Core Xtime Fixed Ops Modules

The platform is organized into several key modules that cover the entire service lifecycle, connecting the customer's journey from search to service.

  • Xtime Schedule: The industry-leading capacity management tool that allows customers to book available service openings 24/7 online.
  • Xtime Engage: Service lane software that facilitates personalized check-ins, tablet reception, and instant access to declined services.
  • Xtime Inspect: Digital Vehicle Inspection (DVI) software that builds customer trust through transparency by enhancing how technicians inspect vehicles and communicate service recommendations.
  • Xtime Invite: A module focused on driving customer retention through targeted marketing and service reminders.
  • Xtime Pay: Allows customers to conveniently pay for service digitally, available directly from the Schedule and Engage modules.

Fresh 2025 Xtime Enhancements

The latest updates focus on delivering a modern service experience from the moment an appointment is booked until the final payment is processed.

  • Texting & Communications Platform: Significant enhancements to the platform's ability to communicate with customers via text message, improving speed and engagement.
  • Reporting Enhancements: New capabilities in the reporting platform provide deeper insights into service department performance and Fixed Ops focus areas.
  • Service Multimedia Pro: A new feature designed to modernize and enhance the customer experience through rich media and communication tools.
  • Retail360 Integration: The new features underscore the seamless integration of Xtime within the broader Cox Automotive Retail360 ecosystem, ensuring consistent sales-to-service experiences.

For dealership staff, mastering the new Cox Automotive Xtime login via Bridge ID is the first step in unlocking these powerful 2025 capabilities. By utilizing the centralized sign-in and leveraging the enhanced Schedule, Inspect, and Engage tools, service departments can achieve next-level customer experiences and maximize service revenue.

cox automotive xtime login
cox automotive xtime login

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