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Beyond The Mic: 5 Shocking New Careers Of Snoop Dogg's Sons And Their Multi-Million Dollar Ventures

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The legacy of Snoop Dogg, one of hip-hop's most enduring and influential figures, is not just defined by his music, but by the next generation of Broadus men. As of December 21, 2025, the rapper's sons are aggressively carving out their own distinct, multi-million dollar paths that have nothing to do with the microphone, pivoting into unexpected fields like tech, venture capital, and consumer goods. This deep dive reveals the incredible and often surprising careers of the three sons who are redefining what it means to be a 'celebrity kid' in the modern business world.

While the world knows the legendary rapper Calvin Cordozar Broadus Jr., his children—Corde, Cordell, and Julian—are proving that the entrepreneurial spirit runs deep, trading in the football field and traditional music industry for the boardroom and the burgeoning Web3 economy. Their ventures are not mere endorsements; they are genuine, high-stakes business endeavors that are shaping the future of their family's empire and breaking new ground in multiple industries.

The Broadus Brothers: A Complete Family Profile

Snoop Dogg (Calvin Cordozar Broadus Jr.) has a large and influential family, with three sons and one daughter. The three sons have each pursued unique and highly successful careers, often leveraging their family name while building independent brands.

  • Name: Corde Broadus
  • Alias/Stage Name: Kalvin Love
  • Mother: Shante Broadus (Snoop Dogg's wife)
  • Date of Birth: August 21, 1994
  • Current Focus: Music, creative arts, and fatherhood. He is Snoop Dogg's eldest son and was the first to make Snoop a grandfather.
  • Name: Cordell Broadus
  • Alias/Stage Name: Champ Medici
  • Mother: Shante Broadus (Snoop Dogg's wife)
  • Date of Birth: February 21, 1997
  • Current Focus: Entrepreneurship, Creative Direction, Venture Capital (Ice Cream, Gaming, NFTs, Film). He is arguably the most public-facing businessman of the three.
  • Name: Julian Corrie Broadus
  • Mother: Laurie Helmond
  • Date of Birth: June 19, 1998
  • Current Focus: Tech, Gaming, and Web3 promotions. He maintains a slightly lower profile but holds executive positions in the digital space.

1. Cordell Broadus (Champ Medici): The Ice Cream and NFT Mogul

Cordell Broadus, often known by his entrepreneurial alter ego Champ Medici, has completely redefined his career trajectory, moving from a promising Division I football career at UCLA to becoming a formidable figure in the business world. His ventures are arguably the most ambitious and current, focusing heavily on bridging traditional consumer markets with the digital Web3 space.

The Dr. Bombay Ice Cream Empire

Cordell’s most visible and delicious venture is his role as the Creative Director of Dr. Bombay Ice Cream. This brand is a direct extension of Snoop Dogg’s popular Dr. Bombay NFT (Non-Fungible Token) alter ego, transforming a digital asset into a tangible, nationwide consumer product. This move is a masterclass in brand extension, taking a concept born in the digital realm and placing it on grocery store shelves, a feat few NFT projects have achieved.

The success of Dr. Bombay Ice Cream highlights Cordell's vision to break new ground in the boardroom, proving his business acumen beyond the shadow of his father's fame. He manages the creative direction, marketing, and overall brand identity, ensuring the product resonates with a broad consumer base while staying true to the family's iconic style.

Pioneering Blockchain Philanthropy and Gaming

Beyond frozen desserts, Cordell is a significant player in the blockchain and venture capital space. He launched the $1 million Champ Medici Arts Fund, a charitable initiative designed to support emerging artists who utilize blockchain technology. This philanthropic endeavor showcases his commitment to empowering the next generation of digital creators and building a positive legacy within the crypto community.

Furthermore, Cordell and Snoop Dogg have teamed up to venture into the gaming industry with the launch of Death Row Games. This move is particularly significant as it ties into Snoop Dogg's acquisition of the legendary Death Row Records label, positioning Cordell at the helm of a major push into the lucrative intersection of music, culture, and gaming. He is also reportedly running a newly minted record label, juggling multiple high-profile projects simultaneously.

2. Julian Corrie Broadus: The Executive in Tech and NFTs

Julian Corrie Broadus, Snoop Dogg's youngest son, has chosen a more behind-the-scenes, corporate path, establishing himself as a tech expert and entrepreneur. His career focus is deeply rooted in the digital future, specifically within the gaming and NFT sectors.

Executive Role at Voxel X Network

Julian currently serves as the Executive Director of Promotions at Voxel X Network. This firm is squarely focused on the evolving world of gaming and Non-Fungible Tokens (NFTs), placing Julian at a pivotal point in the digital economy. His role involves strategy, marketing, and promotion within this rapidly expanding and highly technical industry.

Born in 1998, Julian represents the generation that grew up entirely within the digital age, making his expertise in Web3 and blockchain technology authentic and valuable. His choice of career demonstrates a clear intent to build a legacy based on digital innovation and executive leadership, separate from the entertainment industry’s traditional routes. He is committed to creating new opportunities through technology, mirroring his brother Cordell’s forward-thinking approach.

3. Corde Broadus (Kalvin Love): The Creative and Spiritual Pioneer

Corde Broadus, the eldest son, has embraced his father's musical roots but has defined his own creative and personal journey. Unlike his entrepreneurial brothers, Corde's public persona is centered on art, music, and a focus on family and spiritual well-being.

The Music of Kalvin Love

Corde has pursued his own musical career under the alias Kalvin Love. This choice of name allows him to carve out his own musical identity and avoid direct comparison to the iconic Snoop Dogg. While the exact details of his most recent 2025 projects are closely guarded, his work continues to explore themes of creativity and self-expression, aligning with the artistic legacy of the Broadus family.

Corde is also a prominent figure in his father's life as the first to make Snoop Dogg a grandfather in 2015. He is a devoted family man, often sharing glimpses of his life and children. His personal journey, which has included navigating public life and focusing on mental health, provides a contrasting, more introspective narrative compared to his brothers' high-stakes business ventures. He is a key part of the family's overall story, embodying the creative and cultural side of the Broadus dynasty.

The Shared Broadus Legacy: Beyond the Name

What is most striking about the careers of Snoop Dogg's sons is their collective pivot away from the assumed path of traditional entertainment. Instead, they have strategically focused on high-growth, modern industries like Web3, NFTs, blockchain, gaming, and e-commerce. They are not simply riding their father's coattails; they are actively building a diverse, multi-faceted business empire that is designed to be future-proof.

Cordell, Corde, and Julian Broadus are leveraging the cultural capital of the Snoop Dogg name to gain entry and then using their own unique skills—be it creative direction, technical expertise, or artistic expression—to generate independent wealth and influence. Their success stories are a testament to the power of diversification and the strategic adoption of new technologies. The Broadus legacy, in the hands of these three young men, is evolving from a music dynasty into a modern entrepreneurial powerhouse.

snoop dogg's son
snoop dogg's son

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