Unveiling Bruma Realty LLC: The 5 Secrets Behind Their Dominance In Bronx And Upper Manhattan Real Estate
Bruma Realty LLC has firmly established itself as a major player in the competitive New York City real estate market, specifically focusing on the dynamic neighborhoods of the Bronx and Upper Manhattan. As of December 22, 2025, the firm continues to leverage a unique digital strategy, utilizing thousands of video tours as its primary visual "photos" to connect with a modern, fast-paced clientele searching for the freshest listings.
The company, headquartered at 2129 Davidson Avenue in the Bronx, is known for its high volume of rental and sales transactions across a diverse portfolio of properties, including co-ops, condos, houses, and townhouses. Their commitment to transparency and market specialization—reflected in their name, BRUMA (BRonx, Upper MAnhattan)—has made them a go-to resource for buyers and renters in these high-demand areas.
Principal Broker Profile: Shmaya Haskel (Haskelewich)
The success and operational strategy of Bruma Realty LLC are closely tied to its leadership, specifically Principal Broker Shmaya Haskel (Haskelewich). His role extends beyond traditional brokerage, focusing on optimizing the housing search experience for clients in the firm's core markets.
- Full Name: Shmaya Haskel (also known as Shmaya Haskel Haskelewich)
- Title: Licensed Real Estate Broker, Principal Broker
- Company: Bruma Realty LLC
- Primary Focus: Helping clients plan and optimize their housing search across the Bronx and Upper Manhattan.
- Contact Information: Available via the company's official channels, including phone (212) 729-8151 x101 and email.
- Specialization: Comprehensive knowledge of the BRUMA market area, encompassing both rental and sales properties.
- Market Presence: Frequently cited on major real estate platforms like StreetEasy, LoopNet, and Zillow as the principal agent for the firm’s listings.
The Digital Strategy: 5.1K Video "Photos" and Latest Listings
The core of the "Bruma Realty LLC photos" query is answered not by static images, but by a massive library of dynamic, high-volume video content. Bruma Realty LLC has embraced video as the primary visual medium for its listings, a key differentiator in the fast-moving NYC market.
The YouTube Domination
Bruma Realty's dedicated YouTube channel is a powerhouse, featuring over 5,100 videos that serve as detailed, virtual tours for apartments and properties. This strategy allows potential renters and buyers to get a comprehensive view of a property, far beyond what a few static photos can provide. This digital-first approach ensures their listings are highly visible and accessible to a wide audience.
Recent Market Activity and Property Types (2024-2025)
The firm’s recent activity confirms its deep penetration into both the sales and rental markets of their target areas. Current data shows Bruma Realty LLC is actively involved in transactions well into 2025, demonstrating continuous market relevance and up-to-date listings.
- Sales Listings: The firm manages diverse sales properties, including a 6-bedroom house in Concourse listed for $695,000 and a 2-bedroom Co-op in Riverdale at $284,995, catering to various budget points and property types.
- High-Volume Rentals: Bruma is particularly active in the rental sector. Recent transactions include listings in high-demand areas like Inwood, Manhattan, with properties rented out in late 2024 and listings extending into mid-2025.
- Bronx Focus: The company consistently lists properties in core Bronx neighborhoods, such as a rental listing in University Heights in early 2024, reinforcing its commitment to the "BR" in BRUMA.
Customer Experience and Market Reputation: The Full Picture
Like any high-volume real estate firm in a major metropolitan area, Bruma Realty LLC has a mixed public profile, which is crucial for potential clients to understand. Their reputation is built on a foundation of high activity, but also includes both highly positive and sharply negative reviews, reflecting the intense and often stressful nature of the NYC housing search.
Positive Client Testimonials
Many clients praise the firm's efficiency and the professionalism of its agents. Testimonials frequently highlight the speed and ease of the rental process. Agents like Aaron and Sadia Madera have been specifically mentioned for providing helpful, responsive, and organized assistance, especially to first-time renters.
Areas of Controversy and Caution
Conversely, Bruma Realty LLC has faced criticism on platforms like Zillow and Reddit, primarily concerning their high-volume showing practices and handling of deposits.
- Group Showings: Some reviews mention that the firm often conducts large group showings, with 15–20 people viewing an apartment simultaneously, which can create a high-pressure environment for applicants.
- Application Fees and Deposits: There have been reports of confusion and disputes over application fees and "good faith" deposits, with some users alleging difficulty in recovering funds if an application is unsuccessful. This is a common point of friction in the competitive NYC rental market.
- BBB Status: It is important to note that Bruma Realty is not a Better Business Bureau (BBB) accredited business, meaning they have not agreed to the BBB's standards for trust and vetting process.
For any prospective client, the key takeaway is to approach the process with due diligence, clearly understanding all fee structures and deposit terms before committing. The firm is, however, committed to the Fair Housing Act and the New York State Human Rights Law, providing a legal framework for all transactions.
The Future of Bruma Realty LLC and the BRUMA Market
As the New York City real estate landscape continues to evolve, Bruma Realty LLC is positioned to remain a dominant force in its specialized market. The combination of its Principal Broker's expertise in housing optimization and its forward-thinking digital marketing strategy ensures it captures a significant share of the rental and sales volume in the Bronx and Upper Manhattan.
The firm's continuous presence in high-turnover rental markets like Inwood and University Heights, alongside its management of diverse sales inventory (Condo, Co-op, House, Townhouse), indicates a stable and aggressive market approach for 2025 and beyond. For anyone seeking a property in the BRUMA area, the company's massive collection of video "photos" offers an unparalleled starting point for their search.
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