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The Voice Of The Pee Dee: 7 Surprising Facts About 95.3 FM Florence SC (WFRK Live 95.3)

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For listeners in the greater Florence, South Carolina area, 95.3 FM is far more than just a frequency; it is the definitive voice of local news, sharp political commentary, and community engagement. Known as WFRK "Live 95.3," this powerful talk radio station dominates the Pee Dee region airwaves, providing a vital platform for both national conservative voices and deeply rooted local perspectives.

As of December 22, 2025, WFRK continues its reign as "South Carolina's Talk Leader," anchoring its daily programming with a highly influential local morning show that sets the tone for political discourse across the region. This deep dive uncovers the station's ownership, its most prominent personalities, and the full lineup that makes it essential listening for anyone tracking South Carolina politics and local affairs.

WFRK Live 95.3: Station Profile and Ownership

WFRK Live 95.3 FM is a cornerstone of the Pee Dee media landscape, a region known for its strong community ties and active political engagement. Its history and current operational structure reveal its commitment to the news/talk format.

  • Call Sign: WFRK
  • Branding: Live 95.3
  • Frequency: 95.3 FM
  • Format: News/Talk Radio (often referred to as South Carolina's Talk Leader)
  • Licensed To: Quinby, South Carolina (serving Florence, SC, and the entire Pee Dee region)
  • Owner: Community Broadcasters LLC
  • Former Owner: Miller Communications Inc. (Community Broadcasters acquired the station as part of an expansion into the South Carolina market)
  • Coverage Area: The station's signal reaches a vast area, covering Florence County and surrounding communities, making it a critical source for local and regional news updates.

The acquisition by Community Broadcasters LLC solidified the station's focus on a high-quality, news-driven format, ensuring that local issues from Florence to Myrtle Beach remain a central part of its on-air conversation.

The Power Players: Local Personalities and Key Syndicated Voices

The success of Live 95.3 hinges on a strategic blend of compelling local hosts who understand the nuances of the Pee Dee region and nationally recognized conservative commentators. This combination gives the station both local relatability and national topical authority.

The Anchor: Wake Up Carolina with Ken Ard and Dave Baker

The daily schedule is anchored by the highly-rated morning drive show, "Wake Up Carolina." This program is the primary local news and talk source for the Florence/Pee Dee area, running through the crucial morning commute hours.

  • Ken Ard: A native of Pamplico, SC, Ken Ard brings a unique political background to the airwaves. He is the former Lieutenant Governor of South Carolina, giving him an unparalleled insight into state politics and policy. Ard has been on the air for over a decade, making him a deeply familiar and trusted voice in the community.
  • Dave "The Rev" Baker: Teaming up with Ard, Baker provides co-hosting duties, adding depth and local flavor to the morning discussions. The duo’s chemistry is key to the show’s longevity and influence.

The show frequently features local business owners, financial experts (such as Reginald A.T. Armstrong), and political figures, ensuring the conversation is always relevant to the Florence community.

A Deep Dive into WFRK's Influential Programming Schedule

WFRK's lineup is strategically designed to capture listeners throughout the day, focusing heavily on news, politics, and current affairs. The schedule features a roster of America's most popular talk show hosts, solidifying its position as a go-to source for conservative commentary and national updates.

The station’s programming goes beyond just news; it’s a platform for discussion on everything from local sports talk to national business trends, providing a comprehensive listening experience for the Pee Dee audience.

Key National Syndicated Programs:

Following the local morning show, the station transitions into a powerful block of nationally syndicated programs, which are a major draw for listeners interested in national political commentary:

  • Glenn Beck: A staple of conservative talk radio, Beck's show draws a significant audience with its blend of political analysis and cultural commentary.
  • Dan Bongino: A high-profile, former Secret Service agent and political commentator, Bongino’s show is a key afternoon listen for many.
  • Sean Hannity: One of the most recognized and influential voices in conservative media, Hannity’s evening slot ensures high listenership during the afternoon commute and early evening.
  • Mark Levin: Known for his passionate and scholarly approach to law and politics, Levin’s show adds intellectual rigor to the lineup.
  • Brian Kilmeade: An integral part of the FOX News Radio lineup, Kilmeade provides another layer of news and political discussion.
  • Red Eye Radio: This overnight program caters to a late-night audience, offering a mix of news and discussion.
  • The Joshua VanDerNoord Show: Another featured program, demonstrating a mix of national and regional talent.

This powerful programming slate ensures WFRK Live 95.3 is constantly providing 24/7 breaking news and political updates, cementing its role as a critical media outlet for the entire Pee Dee region of South Carolina.

WFRK's Impact on the Pee Dee Region

WFRK Live 95.3 is more than just a broadcast tower; it is a central hub for community dialogue and political action in the Pee Dee. Its influence stems from its ability to blend national issues with local concerns, a critical function in a region that often feels overlooked by larger media markets.

The station's focus on local sports talk, community events, and financial advice (often through segments like "Regi on the Radio") ensures it remains deeply embedded in the daily lives of Florence residents.

By hosting a former Lieutenant Governor, the station maintains direct ties to the state's political establishment, making it a must-listen for local politicians, business leaders, and engaged citizens. Whether the topic is a local development project, a high-profile state election, or a national policy debate, Live 95.3 is the platform where the conversation happens first in the Florence area.

In short, WFRK Live 95.3 FM is the undisputed talk leader for the Pee Dee, providing a vital public service that keeps the community informed, engaged, and connected to the broader world of news and politics.

The Voice of the Pee Dee: 7 Surprising Facts About 95.3 FM Florence SC (WFRK Live 95.3)
95.3 fm florence sc
95.3 fm florence sc

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